The occurrence of the  2022 Watches & Wonders Geneva watch summit has been shrouded in ambiguity. So the announcement made today is a huge relief for the industry and the general public. The 2022 edition of Watches & Wonders is on track, with preparations for a physical-digital hybrid format gathering pace in Geneva. While the setup of the physical event is expected to begin soon, the press, retailers and guests will have access to the private area of the platform to plan their personalised programme.

The 2022 Watches & Wonders Geneva will have 38 Maisons exhibiting their new products either in-person or online. The week-long fair will include live broadcasts, panel discussions, announcements, and speeches by brand leaders and ambassadors. The press programme will feature three new presentation formats to enable members of the most important international media to keep abreast of the news online and at the Salon. This information will be shared with the general public on the platform and social media. It will be accessible at any time on-demand.


Watches & Wonders Geneva 2022
The ‘phygital’ Watches & Wonders 2022 is set to begin from March 30th to April 5th in Geneva, and online.


Watches and Culture will be curating the ‘Time Design’ exhibition dedicated to the evolution of wristwatch design. Additionally, a tribute to the work of Gérald Genta through a selection of drawings and emblematic pieces will also be present at the fair.

For people visiting the show physically, the event will feature ‘Touch & Feel’ sessions with a capacity of about 10 people. This will bring in a more personal touch and will allow discussions to take centre stage. On the other hand, digital product presentations will enable journalists who cannot travel to Geneva to keep on top of all the watch and jewellery news remotely.

The 2022 Watches & Wonders Geneva will open on March 30th, 2022, at Palexpo and online.

Learn more here.

Images: Watches & Wonders