Collaborating with Amitabh Bachchan, Manyavar has launched its Pehno Apni Pehchaan campaign, which sheds light on wearing Indian wear on occasions. The campaign focuses on the feeling of the Indian aesthetic through a monologue narrated by Amit ji, which is an ode to Indian tradition and culture, celebrating the pride of India, and how our traditional Indian wear is adding to the pride and culture.

The viral campaign has created a huge stir on social media with prominent celebrities and popular icons sharing Manyavar’s latest campaign featuring Amit ji. Veteran actor Anupam Kher shared the campaign film on his Instagram handle noting how beautifully Amit ji expressed the monologue. Similarly, Olympic gold medalist, Neeraj Chopra expresses how the film works as a reminder of the immense love and support he has received from the nation.

Smriti Mandhana, Vivek Agnihotri, Bajrang Punia, Mary Kom, Abhinav Bindra, Mithali Raj, Saina Nehwal, Sonu Sood, Sakshi Malik, Akshar Patel, Geeta Phogat and many others who are a vital part in contributing to the country’s recognition as well as expressing the love for Manyavar’s latest film campaign Pehno Apni Pehchaan. These icons truly believe in showcasing Indian culture in the best possible way, and Manvyavar is the way to do it.

“Indian couture is very dear to me and I feel what we wear speaks volumes about ourselves and our personality. I am extremely glad to be a part of this campaign and give out the message through this beautifully-written monologue,” expressed Amit ji.

Indian wear oozes its beauty on its own. Worn for special occasions such as festivities or celebrations, these intricate pieces are an ode to the Indian culture, and Manyavar is the best proof of that. The wedding wear brand is your one-stop place for everything Indian. A Manyavar garment is created to perfection in India, carrying the very spirit of the nation as well as the richness of emotion and the gaiety of our festivals. Each and every piece carries the intricacies of the Indian craft along with the skill of our country’s unique craftsmen and women, embodying the flavour, the smell, and the heart of India.

Bringing the best fashion wedding collection to look your finest on the main day, Manyavar’s wedding collection will give the grooms a stylish makeover, making their day fashionably special. From sophisticated embroidery work to expert craftsmanship and design, the collections are curated to amp your style quotient.

The collection can be shopped at Manyavar stores, and through its online platform.

Check out the campaign below that depicts the uniqueness of Indian culture.