British designer Phoebe Philo is returning to fashion after three years. The designer will be making a comeback with her own brand minority investment from LVMH, the world’s largest luxury group, as reported by BOF.
Philo released a statement announcing that her first eponymous brand will sell “clothing and accessories rooted in exceptional quality and design,” as reported by WWD. Talking to BOF, she said, “Being in my studio and making once again has been both exciting and incredibly fulfilling. I am very much looking forward to being back in touch with my audience and people everywhere. To be independent, to govern and experiment on my own terms is hugely significant to me.”
Known as one of the most revered designers of her generation, Philo most recently engineered a spectacular brand rejuvenation during a 10-year tenure at Celine, one of about 75 brands controlled by LVMH. Season after season, she brought in womanly, modernist clothing and distinctive handbags, and an intensely loyal fan base.
Before Celine, in 2001, Philo took over from Stella McCartney as creative director of luxury French fashion house Chloé. There’s no doubt that the upcoming brand will be one of the most highly-anticipated fashion launches in 2022. According to BOF, her legendary creative eye could accelerate a shift away from the maximalism and luxury streetwear focus that has dominated the fashion market.