Last Week, Prada Japan customers reportedly experienced heavily-discounted products after a price-display issue online. The technical glitch enabled 99 per cent off on items including handbags and accessories.
The customers reportedly saw many of the Italian brand’s signature pieces, like its nylon backpacks, bucket hats, jackets and sneakers, fall into a price range of ¥583 – ¥2,255 JPY (approximately Rs 416 – Rs 1611).
プラダ公式オンラインストアで発生しておりました価格表示の不具合が復旧いたしました。
この度は、多大なご不便、ご迷惑をおかけいたしましたことを心よりお詫び申し上げます。— PRADA JAPAN (@prada_japan) November 12, 2020
A day later, the luxury brand released a statement clarifying that the accidental display of a 99 per cent off sale was due to technical issues: “Our Prada official website experienced a technical problem which resulted in price inaccuracy indicated on some merchandise. The issue is now resolved. We apologize for any inconvenience caused.”
Also read: French critics slam ‘Emily In Paris’
