What is hotter than getting that message out of nowhere – Meet me? In our crazy world of sexting, Tinder and Grinder profiles and Snapchats, nothing is more tantalizing than a random hook up. We love that idea. We crave that idea.
And Calvin Klein Jeans went out and did just that. The racy one-minute story is breathtakingly sexy and oozes all the risqué and appeal of a Tinder chat history with someone you really want to get dirty with. It talks about easy morals, bending the rules and having fun because we want to. Keeping with CK’s love for youth culture and controversy, this is the first campaign we have seen that deals with sexting and casual hook ups.