In these difficult times, Zegna wanted to created motivational content that gives out a positive message to the community. The main idea of the Italian luxury brand was to collaborate with the creative community and celebrate artwork.
The brand has collaborated with three global artists to bring the source of inspiration in these trying times. Dubai based Indian artist, Alisha Patel has penned down words that encourage us to embrace change and create a better future. Her constant focus is to develop empathy-based projects with poetry at their heart, as she believes that lyrical language has the power to transform the way in which individuals and communities engage with brands and creative experiences, alike.
New York based animator, Anthony Blue injects life into our iconic Modern Tailoring suit and
presents it as a dancing figure across the screen. Whereas, London Based artist Kila Carr-Ince hand embroiders and paints the words “adapt together, adjust together, apart together” to illuminate the importance of unity in the face of adversity.