Living Blue The Japanese Way
This is what it’s like to live in a pair of Japanese denims called Japan Blue – cardboard stiff and meant to be washed only once a year.
Denim Trailblazing
Here are the best ways to put your denim looks together on a sultry summer day. Take a walk through Mumbai’s favourite languid neighborhood, Bandra. Team up these denim pieces to beat the rising temperatures.
Find Your Fit: Denims Have Taken A Life Of Its Own This Season
From patchwork to ripped, crops and frayed edges, denim may be having an identity crisis, but that’s what makes it so fun. Find your best fit.
Denim Specialist Kaede Matsumoto Answers All Your Denim Queries
Brand Style Director of Levi’s, Kaede Matsumoto has an enviable job that takes her around the world, watching how people in various countries style their jeans.
