The PlayStation 5 hype lived up to its name. So much so that every PS5 console Sony manufactured has been sold. Sorry, Microsoft.
Sony Interactive Entertainment CEO Jim Ryan spoke to Russian news agency TASS, and discussed the success of the fifth generation PlayStation. When asked about the how the console is doing in terms of sales, Ryan revealed that all PlayStation 5 units produced so far have already been sold.
“Everything is sold. Absolutely everything is sold… I’ve spent much of the last year trying to be sure that we can generate enough demand for the product. And now in terms of my executive bandwidth, I’m spending a lot more time on trying to increase supply to meet that demand.”
Launching one of the world’s most awaited consoles during a pandemic seems like ill timing, but it clearly worked well for Sony. But Ryan does not recommend doing it again.
Ryan explained how difficult it was to launch a new console in the middle of a global pandemic. “Of all the things that I’ve learned this year, one is that I wouldn’t plan on doing another big console launch in the midst of a global pandemic, and I wouldn’t recommend it to anybody else,” he said.
“It’s been difficult, it’s been challenging from the production side, not being able to get anybody into the factories in Asia… Before we started production, we had to do all the manufacturing preparation by camera remotely. I mean, just imagine that for a precision device like the PlayStation 5.”
As for India, we unfortunately still don’t have an official release date for the PS5, but we expect it to go on sale before the year ends.