It’s been about a week or so since the Indian government banned TikTok following Indo-China tensions but now, Instagram has launched something called Instagram Reels which could become a challenger to TikTok if it does take off.
When Instagram had launched Instagram Stories as a challenger to Snapchat, people were reluctant to use it but where’s Snapchat now? Just being used by teens to share nudes, that’s all.
The Reels feature is still being rolled out and not everyone in India has the feature. On Instagram Reels, the maximum length of any video clip is 15 seconds at the moment.
The app also has several easy-to-use tools that help you create the TikTok experience. Facebook’s Vice President of Product Vishal Shah said that Reels were the “future of entertainment,” and would help make Indian content creators global stars, reports NDTV.