YouTube has announced to pay creators up to $10,000 a month for making popular videos on the Shorts app, its TikTok competitor. The company has launched YouTube Shorts Fund, a $100 million fund distributed over 2021-2022.
“The popularity needed to earn money will depend on just how many people are making and watching Shorts each month, and payouts will also depend on where each creator’s audience is located,” the Verge reported.
With the launch of the Shorts Fund, creators and artists now have ten ways to make money and build a business on the platform. “Ads have been at the core of creators’ revenue streams, and continue to be the main way that creators can earn money on YouTube. Creators receive the majority of the revenue generated from ads on YouTube,” said Robert Kyncl, Chief Business Officer, YouTube. “With channel memberships, creators can offer exclusive perks and content to viewers who join their channel as a monthly paying member at prices set by the creator,” the video-sharing platform added.
Another monetisation feature called ‘Super Chat’ is a highlighted message in the chat stream that stands out from the crowd to get even more of their favourite creator’s attention.
“Now viewers can give thanks and appreciation on uploaded videos as well through Super Thanks. As a bonus, fans will get a distinct, colourful comment to highlight the purchase, which creators can respond to,” the company informed.
The YouTube Shorts available is in the following countries: Brazil, Japan, Russia, United Kingdom, India, Mexico, South Africa, United States, Indonesia and Nigeria. To avail of the fund, a YouTube channel must have uploaded original Short to YouTube in the last 180 days and the uploaded content needs to meet YouTube’s Community Guidelines, Copyright & Monetization Policies. The channels uploading content with watermarks or logos from third-party social media platforms won’t be eligible, and reuploaded, non-original content won’t be considered. The creators must be above the minimum age requirements to manage their own Google Account.