International lifestyle brand, Diesel, has become the official style partner of the legendary AC Milan football club which means, Diesel will now be dressing the AC Milan team off the field.
“The extraordinary journeys of Diesel and AC Milan are intrinsically linked: we are two major Italian players, iconic, similar in spirit, with global resonance, and we are teaming up around a dream of pride, passion and bravery. We want to make this collaboration unique, fueled with irony, innovation and modernity,” stated Renzo Rosso, the founder of Diesel.
AC Milan’s Vice-President and CEO Barbara Berlusconi also voiced out her thoughts on the collaboration and exclaimed, “”I grew up with the red and black colours. I’ve always felt they were like a second skin. They’ve become my passion – the same passion that has driven AC Milan and Diesel to set up this partnership. Diesel is a dynamic, international company in the fashion world, oriented towards the younger market, the same one AC Milan appeals to and reaches out to, following the path of other top European clubs”.