Here’s some good news, everyone. Bollywood star Sonam Kapoor is now the brand ambassador of Swiss luxury watch manufacturer IWC Schaffhausen.

According to the makers, Sonam Kapoor, who now joins the IWC family, is the undisputed icon for luxury and fashion in India and around the world and has successfully made her mark on some of the world’s most prestigious platforms in show business.

“It is an honour and a privilege to become an IWC brand ambassador and represent the brand in India and around the world. I admire IWC for its uniqueness and creative storytelling, which have characterized the brand throughout its history,” stated Sonam Kapoor during her recent appointment.

Luc Rochereau, who is IWC’s Regional Brand Director, added, “It is with great pleasure that I welcome Sonam Kapoor to the IWC family. She is a powerhouse performer and a thorough professional. Her scintillating charm and elegance resonate with our brand philosophy, and we have found the perfect partner in her.”

And to kick-start the partnership, Kapoor will be present at the 27th Salon International de la Haute Horlogerie (SIHH) in Geneva alongside other prestigious guests and IWC brand ambassadors from across the world.