L’Oreal Professionnel has introduced a path-breaking innovation in anti-thinning care: Serioxyl, inspired by stem cell research. This full platform anti-thinning treatment range acts from the very first symptoms of thinning hair, accelerating hair growth for visibly denser hair. Over 25 years of research have gone into this innovation. The star treatment to be used in the programme is Serioxyl Denser Hair, empowered by the highly potent molecule – Stemoxydine 5%TM, an innovation by the L’Oréal Advanced Research Lab. The Denser Hair Treatment is priced at Rs. 3600 (90 ml) and the homecare kit that includes a shampoo (250 ml), conditioner(250 ml) and mousse (125 ml) is priced at Rs. 2900.