Cristiano Ronaldo’s career has been nothing short of extraordinary—rising to stardom early, navigating public scandals, making high-profile moves, and setting countless records. But if there’s one constant in CR7’s journey, it’s his undeniable knack for securing top-tier brand deals. From Nike and Castrol to Calvin Klein and Armani, the 39-year-old forward attracts endorsements like moths to a flame.

One particularly striking aspect of Ronaldo’s brand allure is his long-standing association with luxury watchmakers. Footballers are known for flaunting jaw-dropping timepieces, whether it’s for personal style or brand endorsements, and Ronaldo’s collection is no exception. Valued at several million dollars, his array of watches includes exclusive collaborations, custom one-offs, and timeless classics—making it one of the most enviable, diamond-encrusted collections in the world. Here’s a look at some of the standout pieces from his remarkable collection:
 

Franck Muller Perpetual Calendar Bi-Retro Chrono CR7 Limited Edition

This limited edition Franck Muller watch, made specifically for Ronaldo, features a perpetual calendar and bi-retrograde chronograph. A symbol of his long-standing partnership with the brand, this rare piece combines complex mechanics and luxurious design.

Franck Muller Round Tourbillon 7008 T Full Diamonds

Covered in invisible-set baguette diamonds, this Franck Muller tourbillon watch epitomises high luxury. It’s one of the most extravagant and meticulously crafted watches in Ronaldo’s collection.

Franck Muller Cintrée Tourbillon Full Diamonds

This diamond-encrusted timepiece from Franck Muller boasts a fully iced-out design and a beautiful tourbillon movement. It’s another testament to Ronaldo’s love for opulent, gem-studded watches.

Jacob & Co. Bugatti Chiron Tourbillon CR7 Edition

Inspired by Ronaldo’s personal Bugatti Chiron, this watch features a movement that mirrors the hypercar’s engine. Adorned with 232 diamonds and 109 black sapphires, it’s one of the most technically advanced and luxurious pieces in his collection.

Hublot Masterpiece MP-09 Tourbillon Bi-Axis King Gold

A marvel of engineering with its bi-axis tourbillon and five-day power reserve, this Hublot is as much about technical prowess as it is about luxury. Ronaldo's version is fully set with baguette diamonds, enhancing its already impressive status.

Rolex GMT-Master II "Ice"

The most expensive Rolex GMT-Master ever made, this timepiece is dripping with 30 carats of diamonds. Ronaldo’s love for over-the-top luxury is perfectly embodied in this bold and beautiful Rolex.

Breguet Double Tourbillon 5349PT, Paved

This watch features two tourbillons mounted on a rotating plate, showcasing Breguet’s mastery of high complications. It combines classical elegance with Ronaldo’s penchant for mechanical innovation.

Bulgari Octo Finissimo Tourbillon Full Diamonds

 
Known for its slim profile and modern design, this Bulgari Octo Finissimo is covered entirely in diamonds. Ronaldo’s version is a brilliant blend of elegance and luxury.

Jacob & Co. Epic SF24 Tourbillon  

With its innovative split-flap display and technical tourbillon movement, this watch stands out for its creativity. It’s one of Ronaldo’s favourite pieces from Jacob & Co., demonstrating his love for bold designs.

Rolex GMT-Master II Ref. 126755SARU

  
This Rolex GMT-Master II is embellished with sapphires, rubies, and diamonds, giving it a striking and unique appearance. Its blend of precious stones and luxury materials makes it one of Ronaldo’s most luxurious Rolex watches.

Jacob & Co. Epic X CR7 'Flight of CR7'

This limited-edition watch celebrates Ronaldo’s success with a green-black skeletonised dial featuring the player about to strike a goal. With a titanium case and manual-wind movement, it’s both a collector's item and a tribute to CR7’s athletic dominance.

Jacob & Co. Epic X CR7 'Heart of CR7'

Featuring a red sapphire heart-shaped dial symbolising Ronaldo’s passion and dedication during a goal celebration, this watch showcases both emotional significance and high jewellery craftsmanship. It’s a bold and intricate design that captures Ronaldo's iconic energy.