This year’s takeaways were less about raw innovation and more about who gets to set the pace. Bulgari doubled down on being a jeweller that happens to make serious watches. Hublot kept building modern sports mythology. Louis Vuitton treated travel and craft as its emotional home turf, not a gimmick. TAG Heuer showed it still knows how to speak to both enthusiasts and the wider crowd, while Tiffany continued its quiet push from high jewellery into credible watchmaking. LVMH’s advantage is that it gets to move first and frame the conversation. If 2025 was any indication, the year ahead isn’t just a packed one; it’s going to be loud, competitive, and genuinely fun for watch lovers across the board. Here’s our top 7 new launches:
Bulgari Tubogas Manchette
Bulgari leans fully into its Roman-jeweller DNA with a watch that behaves more like a sculptural cuff. The coiled Tubogas construction wraps the wrist in polished metal, while the dial plays a deliberately secondary role. It’s not trying to be a tool or a technical showcase. It’s a statement piece, and a very confident one, blurring the line between fine jewellery and wearable timekeeping.
Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition
Hublot goes full mythology mode here, framing Djokovic as both athlete and icon. The tourbillon anchors the watch in serious mechanical territory, while the lightweight, performance-driven materials keep it tied to modern sport. It’s bold without tipping into novelty, and technical without feeling clinical. A collaboration that actually feelsconsidered, not just commemorative.
Louis Vuitton Escale Worldtime Flying Tourbillon
The Escale Worldtime Flying Tourbillon remains one of the most emotionally driven complications in luxury watchmaking. The hand-painted city ring and richly layered dial give it a sense of craft you don’t often see in travel watches. Underneath, the mechanics quietly do their job. On the surface, it sells an idea of movement, curiosity, and global living rather than just a second time zone.
TAG Heuer Carrera Seafarer
The Seafarer injects a nautical streak into the Carrera without losing its motorsport backbone. Colour is used with restraint, keeping the watch playful but still very wearable. It feels like a modern sports chronograph rather than a retro exercise, which is where TAG Heuer seems most comfortable right now. A solid daily piece that doesn’t take itself too seriously.
Louis Vuitton Escale Tiger Eye
Stone dials continue their quiet takeover of high watchmaking, and LV’s Tiger Eye version leans into the jewellery side of the trend. The natural patterns make every dial feel slightly personal, reinforcing the Escale’s handcrafted, almost artisanal character. It’s less about precision engineering and more about visual presence.
Tiffany Timer Chronograph
Tiffany’s evolution as a watch brand keeps getting more confident. The Timer Chronograph feels rooted in classic chronograph design, but the execution carries that subtle New York edge. Clean typography, balanced sub-dials, and a refusal to over-style give it a quiet authority. It’s a piece that suggests Tiffany is building a long-term collector story, not just filling out a catalogue.
Gérald Genta Geneva Time Only
This might be the quietest flex of the week. A 38mm cushion case, two hands, and a softly grained dial that leans into 1970s restraint rather than modern spectacle. The case isn’t a straight revival either, but a fresh design by the current Genta team, shaped to feel vintage without feeling borrowed. Powered by a slim Zenith-based movement, it’sLVMH showing that taste can be just as persuasive as technique.
