There’s a bit of chaos in the mix; rugged G-SHOCKs built for the outdoors, independent Japanese craft pushing vermilion perfection, and limited divers designed to disappear into turquoise seas. It’s one of those weeks where there’s no single storyline, just a lot of brands showing off different sides of themselves. Let’s dive in:

G-SHOCK x Action Bronson “Desert King” GA-2100

Action Bronson’s BAKLAVA label joins forces with G-SHOCK for a rugged 200m-rated GA-2100. The transparent brown-ocher case, globe-grid dial, and engraved “BAKLAVA WORLDWIDE” caseback lend it explorer energy, while carbon core guard construction, LED lighting, and a 1/100-sec chrono keep it practical. Launching Aug 27, it’s priced at $200 (~₹16,700) .

Citizen Promaster Sky U830

Citizen’s newest 43mm ana-digi tool watch runs on the fresh Caliber U830, pairing analogue hands with a high-res Memory-in-Pixel display. It offers world time, chronograph, alarms, and a slide-rule bezel for pilots. Available in silver or black steel, it’s rated for 200m water resistance and priced between $635–$795 (~₹53k–₹66k) .

Favre Leuba Chief Chronograph – British Racing Green & Dune

Favre Leuba expands its 1970s-inspired Chief Chronograph lineup with two striking new dial options. The British Racing Green variant brings a glossy, heritage-rich green with sunray finishing, nodding to motorsport’s golden era, while the Dune edition opts for a warmer, sandy tone complemented by rose gold accents for a softer, more elegant aesthetic. Both models feature a 41mm cushion-shaped case, the La Joux-Perret FLC02 column-wheel chronographmovement with a 68-hour power reserve, and come paired with interchangeable steel bracelets and FKM rubber straps — a blend of Swiss refinement and vintage sportiness.

Time+Tide x Dennison “DateNight”

For their first-ever dress watch, Time+Tide teams up with Dennison to deliver something unexpected and surprisingly charming. The 37mm x 33.5mm cushion/TV-shaped case houses a quartz movement, but the real star is the mother-of-pearl marquetry dial, designed by Emmanuel Gueit. Its geometric, hand-inlaid filaments shimmer under light, blending artistry with vintage cues. Paired with a Molequin suede strap (plus an optional white leather one), the watch is priced at $995 (~₹83,000) and will be available online for just 24 hours starting August 27 before becoming exclusive to Time+Tide Watch Discovery Studios in Melbourne, London, and New York

Fossil x Nick Jonas “Machine Luxe” Capsule

Global brand ambassador Nick Jonas fronts Fossil’s nostalgic new Machine Luxe collection, a capsule that revisits the brand’s bold design roots through a mix of finishes and materials. The lineup features Sunray Dial Editions in Blue Vignette and Gold (₹15,995), Skeletonised Automatics in Gunmetal and Gold (₹24,495), and Stone Dial Models crafted from Malachite, Aventurine, and Marble (₹24,495), alongside matching Watch Rings in Gunmetal and Green Vignette (₹11,995). Jonas describes the collection as a personal milestone, reflecting his first Fossil purchase and aiming to blend “luxury with nostalgia.”

Doxa Sub 200 “Dune”

Doxa teams up with Art of Time for a 100-piece limited edition inspired by sandy Caribbean coasts. The 42mm steel diver features a sand-grain taupe or bronze dial, beige Super-LumiNova, a luminous black sapphire bezel, and 200m water resistance. Powered by the Sellita SW-200, it offers a 38-hour reserve and arrives in India via Art of Time.

Oris New York Harbor Limited Edition II

The follow-up to Oris’ original oyster-inspired collab with the Billion Oyster Project doubles down on environmental storytelling. Expect a 41.5mm steel diver, a stunning green dial symbolising revitalised harbours, and Oris’ signature Calibre 400 movement with 5-day power reserve. Limited production, with part of proceeds funding oyster reef restoration in New York Harbor .

Kurono Tokyo Vermilion Chronograph “Shu”

Hajime Asaoka returns with a 38mm vermilion-dial chronograph inspired by torii gates, urushi lacquerware, and samurai armour. UV-tested pigments ensure long-lasting brilliance, while black subdials and tachymeter scales keep it functional. Powered by a slim manual-wind movement, this Japan-exclusive drop launches Aug 22 at ¥598,950 (~₹2.7L), but only via Kurono Tokyo salons.

Atlantic Seasport ND Chronograph “Blue Steel”

Atlantic goes bold with a 46mm quartz chrono featuring a vivid blue dial, red-accented sub-registers, and a sporty unidirectional bezel. Inside is the Swiss ETA G10.212, offering rugged performance with 100m water resistance and sapphire crystal protection. A versatile pick that straddles casual and business dressing .

Seiko x Initial D AE86 Limited Edition

Seiko celebrates 30 years of Initial D with a 40mm panda-dial chronograph inspired by Takumi Fujiwara’s AE86. Key touches include a “Fujiwara Tofu Shop” logo, dashboard-style subdials, and an exclusive collector’s box. Limited to 1,995 pieces worldwide, it’s powered by a quartz calibre, priced at ¥65,780 (~₹45,000), and the first batch has already sold out .