Nick Jonas has been here before — not just in front of the camera, but inside the story Fossil is trying to tell. The global superstar, actor, and self-confessed watch enthusiast has teamed up with Fossil to create the Machine Luxe capsule — a collection that blends nostalgia, bold design, and accessible luxury.
For Jonas, the partnership runs deeper than celebrity ambassadorships usually do. His very first watch was a Fossil, bought with the thrill and pride of a young performer making his way. Two decades later, he’s reimagining the brand’s bestselling Machine platform through his own lens—shaping watches that are personal, expressive, and designed to mark milestones in their wearers’ lives.
“I wanted these pieces to feel elevated and luxurious, but still carry that sense of nostalgia synonymous with Fossil,” Jonas says. “They’re exceptionally personal designs that elevate any look.”
Inside the Machine Luxe Collection
The Machine Luxe capsule marks a bold evolution of Fossil’s signature Machine line — known for its statement-shaped cases, knurled bezels, and rugged versatility. Jonas’ influence is felt across every detail, from dial textures and case finishes to strap choices inspired by pieces from his personal watch collection.
Stone Dials
A tribute to rich natural textures, the Stone Dial variants feature genuine malachite, aventurine, and marble — each paired with a stainless steel case and bracelet where the knurling carries through seamlessly from bezel to link. Priced at ₹24,495, these are the collection’s most striking dress silhouettes, balancing boldness with everyday wearability.
Automatic Skeletons
For fans of the stripped-down look, the standout comes in the form of two skeletonised automatics — available in gunmetal and gold-tone. These 40mm watches showcase the Japanese automatic movement through an open-worked dial, a nod to Jonas’ personal fascination with horology. This capsule was his chance to design statement pieces that still feel wearable, and the Automatics embody that perfectly. Retail: ₹24,495.
Sunray Dials
Perhaps the most intimate connection lies with the Blue Vignette Sunray model — Jonas’ personal favourite. Featuring a brown croc-embossed leather strap, the design recalls a cherished Fossil from his own archives. Alongside a sleek black croco version, these models bring radiant dial finishes, priced at ₹15,995.
Watch Rings
For those seeking something unconventional, Fossil introduces Machine Luxe Watch Rings — available in green vignette and gunmetal grey. Retailing at ₹11,995, Jonas recommends styling them as pinky signet rings for maximum impact; a surprisingly versatile way to look quirky whether you're rocking old-money aesthetics or Y2K streetwear flair.
Designing for Real People
Unlike most celebrity-driven collaborations, Jonas’ involvement in the Machine Luxe capsule went beyond lending his face to the campaign. He spent months wear-testing prototypes, selecting materials, and refining shapes to ensure the pieces felt personal yet approachable. “I wanted to make something timeless,” Jonas told Esquire earlier this August. “These aren’t just accessories — they’re meant to mark milestones. Whether it’s a first watch, a graduation gift, or something to celebrate your career, I wanted each piece to carry meaning”.
The campaign itself ties back to Jonas’ roots, shot in his hometown of New Jersey by Anthony Mandler. It places Jonas amid nostalgic settings; bowling alleys, diners, and suburban backstreets — designed to reflect the emotional storytelling that Fossil hopes to evoke for its audience. For Fossil, the Machine Luxe capsule isn’t just another seasonal drop, it’s a bridge between heritage and reinvention. By placing Nick Jonas at the centre of the story, the brand leans into nostalgia without losing its modern edge. For Jonas, meanwhile, it’s more than a collaboration; it’s a return to his roots, an opportunity to create pieces that feel personal but remain accessible to the fans who grew up alongside him.
