Tissot's New PRX Gets A Grand Launch
Tissot’s New PRX Gets A Grand Launch

Swiss watchmaker Tissot unveiled its new PRX 35mm range in Kolkata with much fanfare

Tissot hosted a night showcasing its new range of PRX 35mm watches in a glitzy soiree in Kolkata. The event was headlined by Femina Miss India World 2022, Sini Shetti. She was joined by a group of talented guests, including Megna Mukherjee (Miss India West Bengal 2022), Yaashvi Shah (artistic rollerskater, Team India), Trina Bhattacharya (actor and model), Nuini Rualhleng (Miss India Mizoram 2019), and Chum Darang (actor and model).


During the event, Femina Miss India World 2022, Sini Shetty said, “I’m thrilled to be a aprt of the Tissot PRX watch event. The compelling campaign of the Tissot PRX 35mm watch is a metaphoric spotlight on today’s youth. We challenge conventional codes. We think outside the box. Through our hustle and hard work through endurance to ultimate excellence, we create our own path. The same energy is palpable in this room, where I’m surrounded by extremely talented artists and creators from diverse parts of the country. Thank you, Tissot, for bringing us together and inspiring us through your product.”



Directly inspired by the 1978 original, the Tissot PRX 35mm range is a new collection released by the Swiss watchmaker. It features a 35mm case available in a choice of satin-brushed steel models. The nine new models are powered by an automatic chronograph movement, an upscale gold bezel, and a classic panda dial in either blue, green, light blue, or silver. The collection also features a yellow-gold PVD-coated edition.


Tissot India Brand Manager Head, Puneet Mathur, said, “It is a great pleasure to present the Tissot PRX Collection in such an amazing environment, surrounded by creative and extremely talented guests who all have their own style and attitude, which is what the PRX is all about.


We have content creators, bloggers, and artists from different parts of the country and the national crowning glory, Miss India World 2022, Sini Shetty, as our guest-of-honour.”



The newly released watch is also part of Tissot’s #OffTheCuff campaign that pays tribute to Kolkata and its cosmopolitan construct that caters to both worlds. The PRX is also part of the #BeatTheClock playful experience, which offers a mixing of late ’70s retro-Hollywood vibes with contemporary music. These campaigns also play a role in demonstrating Tissot’s commitment to establishing life as living the moment and focusing on the journey and not the destination.


With over 400 points of sale in India, the new PRX 35mm already retails across all Tissot boutiques and online on Tata Cliq Luxury and Myntra.


Images: Tissot

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