Expert’s Guide to Riding the Wave of India’s Off-Road Revolution
Expert’s Guide to Riding the Wave of India’s Off-Road Revolution

Off-roading has evolved from more than a hobby for Indian enthusiasts. Kumar Priyesh, Business Head & Director- Automotive Brands, Stellantis India, delves deeper into its evolution into a full-blown movement

Somewhere between the roar of a diesel engine and the silence of a forest trail, something remarkable is happening in India. What was once a niche activity practiced by a handful of motoring enthusiasts has evolved into a national movement. Off-roading has become more than an adrenaline-fueled sport—it’s a cultural statement, a community, and a growing lifestyle phenomenon.

 

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As someone deeply involved in the automotive space, I’ve witnessed the terrain shift—figuratively and literally. Over the last few years, I’ve seen weekend adventurers turn into explorers, and car owners become stewards of trails and ecosystems. The motivation isn’t just about what lies beyond the road. It’s about what lies within us—a thirst for discovery, resilience, and connection in an increasingly digital world.

 

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That hunger for the real has never been more evident. According to a recent Mordor Intelligence report, India’s SUV market is expected to grow at a CAGR of over 10 per cent between 2024 and 2029. In FY 2023–24, SUVs captured over half of India’s total passenger vehicle sales—a monumental shift from just a decade ago. This trend isn’t merely about product preferences, it reflects a deeper desire among Indian consumers for freedom, versatility, and the means to seek experiences beyond the city grid. 

The cultural backdrop of this surge is equally telling. Millennials and Gen Z are rejecting cookie-cutter vacations in favor of rugged, immersive escapes. Platforms like Instagram and YouTube have played a pivotal role, turning remote off-roading adventures into viral moments of aspiration. These aren’t just reels and stories—they're open invitations. They say, “You could be here, too.” And increasingly, people are taking that call to action seriously.

 

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Yet, what truly sets this movement apart is its community. Across states and terrains, off-roading groups are forming with a clear ethos: share knowledge, help each other, and leave no one behind. It’s not uncommon for complete strangers to come together for recovery missions, route mapping, or even just a shared sunset over a remote ridge. The result? A new kind of tribe, built on mutual respect and a shared reverence for the wild. 

As the culture grows, so does the need for readiness. Off-roading is not a plug-and-play activity—it requires preparation, judgment, and respect. Here are a few insights every aspiring off-roader should keep in mind: 

1. Prepping for the Unknown: 
A basic off-road kit is non-negotiable. Essentials include a tow rope, tyre deflator and inflator, recovery tracks, a sturdy shovel, a flashlight or headlamp, gloves, and a portable jump starter. A first-aid kit and sufficient drinking water must always be on board. For longer trips, consider carrying a satellite phone or GPS tracker in areas with poor network coverage. 

2. Tyres Are the Foundation: 
Choosing the right tyre can make the difference between a confident crawl and a costly tow. All-Terrain (A/T) tyres offer a balance between road comfort and trail capability, while Mud-Terrain (M/T) tyres provide better grip in slush and rocky conditions but sacrifice road noise and wear. Always check tread depth, sidewall strength, and load ratings. For Indian conditions, a quality A/T tyre from a reputed brand is usually the best starting point. 

3. Trail Etiquette Is Trail Safety: 
Never go alone. Always inform someone of your route. Drive slowly near villages and wildlife zones. Leave no trash behind—if you brought it in, take it back. Off-roading should never come at the cost of local ecosystems or communities. 

4. Know What to Do When Stuck: 
If you’re bogged down in sand, mud, or slush, don’t panic. Stop spinning your tyres. Use this basic flow: 

  • Assess: Step out, check underbody clearance, tyre depth, and obstacles. 
  • Deflate: Reduce tyre pressure slightly to increase surface area. 
  • Recover: Use traction boards, sand ladders, or a tow from a second vehicle. 
  • Reattempt: Keep your steering straight and use gentle throttle to ease out. 
  • If all fails: Use a winch or call for recovery—never risk your safety to prove a point. 

5. Post-Trail Care: 
Your off-roading adventure doesn’t end at the trailhead. Wash the undercarriage thoroughly—mud can harden and damage components over time. Check brake pads, clean the air filter, inspect the suspension, and top up fluids. Tyres should be re-inflated to highway pressure before hitting the tarmac again.

 

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India offers an exceptional diversity of trails, each echoing its own personality. A few worth exploring:

  • Sand Dunes of Jaisalmer (Rajasthan) – For desert trail mastery and dune driving. 
  • Dibang Valley (Arunachal Pradesh) – One of the most remote and scenic high-altitude trails. 
  • Ladakh’s Umling La – The highest motorable pass, testing both man and machine. 
  • Kinnaur & Spiti Loop (Himachal) – Glacier crossings, river beds, and cliff-edge roads. 
  • South India’s Nilgiris & Chikmagalur – For monsoon-soaked forest paths and plantation trails. 

 

Off-Roading As A Mindset 

With growth, however, comes responsibility. Safety remains a pressing issue, especially as more newcomers join the trail. Standardised training is essential—not just to handle vehicles better, but to understand the environment we navigate. Institutions like Learn Offroad near Mumbai and Madras Offroad Academy in Chennai are setting benchmarks in this regard, focusing on both skills and values.

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