The pandemic is no excuse to miss out on new hair trends. Have you observed how many celebrities and people you know are experimenting with the platinum blonde colour? If you want to walk in their footsteps, here’s what you need to keep in mind

Platinum hair is everywhere, literally. Going platinum blonde might not be a new thing, but it’s gotten a tad too noticeable this summer. Once associated with rebels and punks, the trend made a comeback a few years ago among cool kids like Kanye West and Jaden Smith. Since then, going platinum has become quite mainstream. If you need more pop culture references, Zac Efron, Machine Gun Kelly, Riz Ahmed, Zayn Malik, and Adam Levine have all gone platinum blonde. Not to mention closer to home, Bollywood celebrities have also gotten with the times. In June this year, Arjun Rampal made headlines with his hot blonde hair. In the past, Prateik Babbar, Saif Ali Khan, and Hardik Pandya were a few of many to perfect the style.

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To get you bleach-ready this season, we’ve included some easy tips and tricks from hair experts to help you decide if you’re up for the challenge.

To start off, Bony Sasidharan, National Key Accounts Manager PPS, Schwarzkopf Professional, says, “Going from dark to this light a level on the hair would require expertise, hence it would be highly recommended to fix an appointment with adequate planned time for this service, with a specialist hair colourist. Going from darker brown to platinum would take a good amount of time, or at times, multiple sittings. Once the hair is treated, one must use a SLS/ SLES free Goodbye Yellow shampoo, and Color Freeze spray conditioner to maintain that cool reflect and shine.”

The biggest part of a bleach job is understanding what you’re in for, and maintaining a platinum dye is a job that has to be done right. “To go platinum, you have to keep in mind that your hair will be prelightened by bleach many times, according to your natural hair colour. Your hair texture will change completely, making it drier and brittle. Masking once a week is important, and salon treatment like Olaplex should be done once every month. If you are someone who has the habit of oiling your hair, you can do that only at night, but never in daylight,” suggests Delphine Sarroche, Creative Director at Jean-Claude Biguine Salons, India.

Celebrity hairstylist Darshan Yewalekar advises, “Make sure you get your edges trimmed right after the colour. This removes all the dry, over processed ends. Once you’re done, make sure you invest in a good shampoo to maintain your hair colour. If you live in dry weather or expose your hair to sun, then you must definitely get a leave-on conditioner. Most importantly, this colour leaves a lot of stain on your hair. So, make sure you keep at least three to five months (depending on hair length) gap before doing any other technical changes to your hair.”

Talking about suitable hairstyles, Sasidharan says that there are no specific guidelines for a haircut that suits platinum blonde hair, it all depends on the comfort of the person. “Platinum blonde is not the kind of hair colour you can hide. This colour demands attention. Any hair length, as long as the client has the right attitude and personality to carry it, works,” he says. As much as the trend is growing, there are a few people who are staying away from the colour. He continues, “People do try platinum blonde, but most of them stick to highlights or a few random pieces here and there. There are multiple reasons for people not considering this for global or full hair colour. It is a time-consuming process and requires regular touch ups, plus it doesn’t compliment all skin tones.”

On the contrary, Yewalekar says that in the two years before the pandemic, there was a boom of the shiny colour, and people were not shying away at all. They are more expressive about their own style, and there is substantial increasein the use of the colour.

The main question that most men ask is whether the hair colour will suit their skin tone. Yewalekar continues, “No doubt platinum is a one of the louder colours, but what I personally feel is it never depends on skin colour but on the placement and use of it, which compliments your haircut, and the way you style your hair. So always make sure it is used wisely, and not randomly. Go for one or two extra consultations. Go through some references and images. Then get to the chair.”

On the other hand, Sridharan thinks that these colours don’t really compliment all skin tones, but it is up to the clients’ comfort at the end of the day, and if the client is not sure about it and is still willing to try this hair colour, he suggests starting with highlights, and then adding more tint. According to him, if someone has fair skin and a warm undertone, platinum blonde compliments them really well.

We’re going to see more bleached hair than ever before this year, now that we know it’s a trend that’s surprisingly easy for anyone to try.

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