Siddhant Chaturvedi, the breakout star of the 2019 film, Gully Boy, has been selected by global sports and lifestyle brand Skechers, as their first Indian brand ambassador. Chaturvedi will star in Skechers’ “Go Like Never Before” campaign which emphasises the importance of running – a sport that is crucial for the human body’s physical and mental wellness as well as being accessible to all.

Based in Manhattan Beach, California, Skechers is one of the biggest players in the lifestyle and sportswear space with its diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children.

The “Go Like Never Before” campaign video features newly launched performance footwear styles from the Skechers GO RUN series including Skechers GO RUN 7+™, Skechers GO RUN Razor 3™ and Skechers GO RUN Speed Elite™ shoes built with HYPER BURST® cushioning—which is made using a “super critical” foaming process to create spherically shaped cells in tight format. It is the lightest and most resilient midsole foam that Skechers Performance has offered to date and delivers a highly responsive and comfortable running experience.

The brand’s decision to go ahead with Chaturvedi is perfect – he epitomises the Skechers man; somebody who is versatile, fit, and at home anywhere in the world.

Speaking about the launch and on Chaturvedi, Mr. Rahul Vira, CEO, Skechers South Asia Pt. Ltd. said, “We are thrilled to launch the “Go Like Never Before” campaign starring Siddhant Chaturvedi. Our sole aim through this campaign is to reach out to maximum people and promote running as a fitness culture in India. Skechers understands the significance of health and fitness and encourages people to be their fittest selves by something as simple as running. Making this campaign special, we are delighted to announce Siddhant Chaturvedi as the first brand ambassador of Skechers India. His drive for fitness resonates perfectly with the brand and with this we aim to encourage more and more people to stay healthy and GO run.”

Commenting on the brand association, Chaturvedi said, “Being associated with Skechers has absolutely been an exciting journey for me. I feel honoured and take immense pride to be the first-ever brand ambassador of Skechers India and to launch the campaign in Skechers Performance. I love that the brand is taking a step ahead to educate people about the importance of fitness and motivating them to stay fit whether in the field of sports or beyond. Achieving fitness goals means wearing proper footwear that elevates your performance. I have always loved comfort over style statement, but with Skechers you get the best of both worlds—you get it all.”