Sukriti Shahi

Because self-care doesn’t stop at beard oil

sexual wellness toys for men

Handle With Pleasure: Massagers That Know What Men Want

Whether you’re into minimalism or gourmand scents, there’s something out there that’ll feel like you

new fragrances for men

New Fragrances Everyone’s Obsessed With Right Now

The shift from maintenance to repair isn’t a failure, it’s just a new phase in your grooming game

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From Prevention to Repair: How to Know When Your Hair Needs More Than Maintenance

This homegrown oral care brand is turning brushing and oral health into a self-care ritual

salta oral care

Salt Is Making Oral Care Cool Again—One Tube at a Time

The brand is bottling the secrets of ancient alchemy for today’s mindful consumer.

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How Homegrown Brand Secret Alchemist Is Carving Its Niche With Clean Fragrances

Oud is for those who like their cologne the way they like their whisky—aged, rich, and unforgettable&nbsp;&nbsp;

history of Oud

The Allure of Oud: A Staple In The Global Perfume Industry

While multiple international perfume houses have made their way to India with their one-of-its-kind fragrances, not many would know that some of the leading ingredients in these perfumes have their origin in India

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Homegrown Ingredients That Are Dominating The Global Fragrance Industry

An ultimate summer scent, this will transport you to serene summer evening

Forest essentials new launch

MW Exclusive: Forest Essentials Launches Musk, Lime & Patchouli Cologne For Men

Whether you’re vibing with Virat’s precision or Suyash’s low-key fade, it all starts with a good conversation with your barber — and maybe a few screenshots.

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What to Tell Your Barber to Nail Beard Fade Like Leading IPL Players

Whether you’re tackling breakouts, battling early aging, or just want to level up your grooming game, there’s a treatment out there that fits your goals